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Vectis Holiday Homes

The Client

Vectis Holiday Homes proudly offer stylish and high quality holiday accommodation on the spectacular Isle of Wight. Sue and Eamonn have completely refurbished their spacious properties providing bright and elegant accommodation for the discerning traveller. The Seascape is a classy 3 bedroom apartment, with a landscaped garden and hot tub overlooking the glorious coastline in Luccombe. They also offer smart 1 and 2 bedroom apartments at Dove Court in the historic town of Shanklin.
Vectis Holiday Homes Social Media
“We approached Digital Eaze because as a growing business we wanted advice on how we could improve our web and social media presence.

Digital Eaze promptly researched our holiday accommodation business, and provided us with a proposal which was very focused on our needs. They were more than happy to answer any questions we had about the proposal in a clear and friendly manner, making even the technical aspects easy to understand. This straight forward approach remains a key feature of working with them.

Digital Eaze are now successfully working with us to help us to achieve our aims. They have proved to be very flexible, and we are confident that they will be keen and able to provide us with a bespoke service as our needs as a business change. In addition to marketing support, Digitaleaze have embedded a much more advanced booking system into our website, vastly improving the customer experience. This was a complex project which they carried out very ably and efficiently. They also suggested and implemented other improvements to our site, on their own initiative, such as placing testimonials onto our website pages.

Digital Eaze provide us with well written, well researched and varied social media content, always to the deadline they have promised.

Digital Eaze have proved to be friendly, focused on our business needs, efficient and flexible. We couldn’t be happier with the service they are providing to us.

Sue & Eamonn, Vectis Holiday Homes

The Project

Sue and Eamonn contacted us to take their social media up a notch in order to gain a wider reach and increase awareness of their stunning holiday properties. We were asked to assist them with their New Year email marketing campaign targeting their existing database.

They also asked us to provide a thorough SEO report to see how they could improve their search rankings, identify what was working well and how to improve.

Continuing to support their business growth, we were asked to provide a refresh of their website and integrate a new booking system into their site.

As part of this project, we were involved in the recreation of their new video.
Vectis Holiday Homes Social Media
Digital Marketing
Create a strong online presence

Our Delivery

Through a strategic approach and detailed content plan, we reinvigorated the communications and images on the social media accounts, which increased their brand awareness and improved their audience engagement.

We’ve grown their following and achieved some healthy engagement across both platforms. Facebook posts are now targeted in order to tailor content to the right people and improve efficiency with paid media adverts.

For the New Year email marketing campaign, we redesigned the template, created clear calls to action and wrote engaging content. Our efforts led to a healthy open rate and a substantial increase in link clicks.

Continuing to improving their online presence, we re-developed their website and integrated a more efficient booking system to enable a smoother booking experience for their customers.

To create a more personal experience across their online channels, we project managed a new video and photo shoot, providing, brief and communications, logistic support, sourcing the team to work with to produce a creative lifestyle video that showcases their holiday home The Seascape.

Vectis Holiday Homes Social Media

To find out more about the Vectis Holiday Homes, head over to their website or follow them on Facebook or Instagram.

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