We began by looking at sites he liked to get a feel of the type of style Charlie was looking for. We worked together on a colour chart that could be used across the site.

From here we were able to create a new logo design that suited the style, colouring and conveyed his brand personality.

Once the logo was created, we started working on his site, we utilised the amazing photo’s of his food by creating sliders on his main pages to showcase the different styles and types of food he loves to cook.

To highlight his recipes, we designed a simple format that allowed us to show both the ingredients and method of each of these, in a user-friendly way.