We set up a brainstorm meeting to really get to know Justine and how she wanted her brand to be perceived. Having put pen to paper, a mind map was conceived gathering useful data and insights, enabling us to create and design a company logo as well as defining a marketing strategy and plan.
Through social media activity, we are able to reach potential new customers, showcasing their wonderful properties and all the lovely reasons why they should visit the Isle of Wight.
Following this success the team asked us to design and develop a new website, enhancing their branding and portfolio as well as integrating the site with the booking portals.
As we continue to support Justine and her growing business, we have become her virtual marketing team, constantly monitoring and optimising her website to ensure that she is being found in Google and the customer journey and booking process on the website is the best it can be.
We’ve adapted her digital strategy and communication approach in line with the change in media consumption and the economic climate to see increase demand in engagement