Following our brief, we needed to make sure the audience understood what Anna had to offer across the services she provided and where they could find these easily. We re-looked at the sitemap of the existing site and split up the services in a more easy to navigate structure. The branding was designed to be impactful, but to complimented each other, we featured these across the different topics/pages to re-enforce the message. As ‘heart’ was the personal connection and business centre, we naturally fell into heart themed images, shying away from the seascape landscape that had previously been the focus.