Now is a great time to reassess your digital marketing strategy! The capabilities of technology are constantly evolving, which changes the way that people engage with content, so if you don’t want to get left behind then try out some of our top digital marketing trends for this year…

Personalised content

This is nothing new, but consumers expectations of being personally addressed have increased.

It’s the contrived feeling of receiving content that has been prepared especially for us, which gets consumers hot under the collar. Having a deeper, more sophisticated understanding of a targeted market and being able to target that market more precisely is a rising trend in more effective and engaging marketing. Data software, such as google analytics and hubspot can provide insights to help serve personalised to consumers, with ‘Product Recommendations’ and ‘Your Top Picks’ most  likely to drive conversion.

Small ‘snackable’ content

Delicious and digestible content is what we all crave!

Today, most people are too busy or distracted to sit through long videos and read large pieces of content. As our attention spans decrease, we become hungry for more bite-sized and engaging content, something that is eye-catching, short and easy to follow. Instagram Stories, Snapchat, and the once popular Vine, are perfect examples of snackable content.

Video content

Yes, video is a trend for another year running!

It’s safe to say that most start ups have yet to take full advantage of video content for their brand, perhaps it’s the hurdle of video production which is seen as a barrier to video content. But as such a shareable medium to reach your audience, with 95% viewer retention, you’d be mad to not incorporate video into your 2019 marketing strategy. The use of smartphone-quality videos is more than acceptable, making your brand appear more approachable and trustworthy.

We’d recommend creating 30-60 second videos for Facebook and Instagram News Feeds and then utilising this content to create 15 second micro for Stories, putting your most useful and entertaining content at the beginning of your video.

Podcasting

The podcast craze shows no sign up slowing down.

In recent years the popularity for podcasts have exploded, commanding the captive attention of their audiences. This platform is becoming an increasingly valuable medium to engage the multi-taskers of our society, suiting those with busy lifestyles. Podcasts connect people, through sharing stories and common ground, building an intimate community of listeners.

Podcasting software is cheap and can be done from the comfort of your home office/garage – anyone can do it!